SITE
DESTINATION
Anhembi District
Opened in 1970, Anhembi District site was created with the aim of being the largest event centre in Latin America. Today, it provides to event organisers: an exhibition area of 76,225 sqm, a congress center including 4 auditoriums, 5 halls, 7 modular rooms and a « Cultural Promenade » (Sambodrome), an outdoor place dedicated to cultural and sporting events.
Anhembi District will benefit from a major modernisation and expansion project which includes: the renovation of the exhibition halls, the construction of a Congress Centre of more than 100,000 sqm and a 20,000-seat arena, in partnership with Live Nation and Oak View Group.
This future large event and cultural complex of 400,000 sqm will be inaugurated in 2024. Ideally located, Anhembi District is at the intersection of the North-South and East-West axes and close to 3 airports, and 2 of are international.
Sao Paulo Destination
Located in the southeast Brazil, Sao Paulo is the economic and financial capital of Latin America. Each year, the city attracts more than 15 million visitors thanks to its gastronomy, architecture and hospitality. Sao Paulo is a major city of business tourism that hosts more than 90,000 events per year and 75 % of the fairs in Brazil.
